The announced theme
In its July 23 statement, the organiser explains R.A.W. as Rebel Authentic Worth and describes a programme that welcomes exploratory work alongside finished outcomes. It also notes that some projects develop across multiple editions. This is an advance reading of the organiser’s theme, not a report from the unopened festival.
Our studio take: isolate the decision
A rough mock-up becomes more useful when everyone knows what is being tested. A plain paper sleeve might answer whether the closure works. A full-size type sample might answer whether a headline can be read from the entrance. Neither needs to resolve the entire brand system.
Write the question beside the sample and say which features are temporary. That keeps a review focused and reduces the chance that a placeholder colour or unfinished edge is mistaken for the intended result.
Carry the learning into the next version
After reviewing a prototype, record the decision and the change it requires. Compare the next version against that specific finding rather than relying on a general impression that it looks better.
A shape test on ordinary paper does not establish how the final stock will fold or how an adhesive will behave. Once the concept is settled, test the relevant production material as a separate step. These are Chromatic’s planning observations inspired by the announced theme, not an affiliation with Dutch Design Week.
Sources
Dutch Design Week — The theme of Dutch Design Week ↗
Published July 23, 2026; checked October 13, 2026. Announced festival October 17–25, 2026; advance programme analysis.