Seoul Design Week: give each programme its own dates

One festival, several calendars

The city lists the DDP Design Fair for October 14–18, while the wider design exhibitions run October 14–25. As of this October 22 note, the fair’s listed dates have passed even though the wider programme continues on the published calendar. This is a reading of the official schedule, not an attendance report.

Our studio take: put the date beside the promise

If a poster promotes a particular exhibition or market, give that activity’s dates the same attention as its title. A large festival date range can be misleading when the featured activity occupies only part of it.

Build the print brief from a shared schedule with a separate row for each activity: name, venue, start and end dates, opening hours and the person responsible for confirming them. Keep uncertain details marked for confirmation before approval.

Review the pieces as a set

Check the poster, invitation and programme card against that same schedule before printing. Read them as a visitor would: can someone tell which activity the dates describe without following a link?

Plan when dated signs should be removed or replaced, and keep a current programme link on longer-lived pieces. These are Chromatic’s production-planning observations inspired by the schedule, not claims about the festival’s actual signage.

Sources

Seoul Metropolitan Government — Seoul Design Week programme (Korean) ↗
Published October 2; updated October 8, 2026. Checked October 22, 2026. English summary of the municipal schedule; individual programme dates distinguished from festival dates.